On the past August 30, Ralf Dürrwächter, Managing Director of VDWF, was distinguished with this year's special award of "Association Communicator of the Year", in a ceremony that took place in the Musical Dome in Cologne.
Communication is Ralf Dürrwächter's DNA. Staying in touch with the industry and its players, bringing people together, and always having his finger on the pulse are what drive the Managing Director of the German Tool and Mold Makers' Association (VDWF). But for once, while sitting in the audience at the festive presentation of this year's mediaV Awards on August 30 in the Musical Dome in Cologne, Dürrwächter had no idea what was going down. This is because the people at the VDWF had concealed from him all communications about the fact that he was to win this year's special award of "Association Communicator of the Year".
"Ralf Dürrwächter maintains association communications for the advanced and sophisticated," said Susanne Schröder, Editor-in-Chief of the trade magazine "Kunststoffe". "To this end, he combines his communications with masterful showmanship akin to that of Helene Fischer." But for Dürrwächter, communication is never about self-promotion. "A communicator's highest vocation is triggering something with one's actions and words which moves people," she continued. "The appreciation for one's efforts then comes not in the form of applause, but rather in the form of input from one's community." Schröder thanked Dürrwächter for his outstanding commitment as a networker – especially in the face of last year's challenging pandemic situation.
